A Pop-Up Culinary Herbal

2014

A Pop-Up Culinary Herbal puts ancient medicinal theory into modern practice. Using pre-scientific logic, it links vegetables and their curative properties with 21st-century ills—both societal and individual. Though the cures are fictions, some parts of each listing are true: each of the 12 cultivars is an authentic heirloom, the listing of constituents is accurate, and the nutritional value of each vegetable is verified by modern science.

Shawn Sheehy concepted, engineered and designed this herbal. Sarah Vogel letterpress printed the text and assisted with assembly. All stock is commercial cover in varying weights from various manufacturers. All type was digitally set in Italian Electric and output to polymer plates. Edition of 30. Sold out. photo credit: Brian Guido